benefit

For the opening of benefit’s new concept store in Hong Kong after its re-branding, we developed a CGI ad that perfectly blends benefit the visual elements and surprise.

Outdoor Banner with a Surprise: We transformed the upper-front of Langham Place into a falling curtain. Hidden within was a CGI surprise full of visual elements of benefit but most importantly the benefit face.

Store: In order to pin the location inside the mall, second work was created for store.

This creative approach not only celebrates the brand’s new re-branding but also ensures an unforgettable launch experience that resonates with audiences and establishes the store as a standout destination.