LACOSTE

For the opening of Lacoste’s new concept store, we developed a hyper-realistic CGI ad that perfectly blends the iconic Crocodile and Tennis, the brand’s signature elements.

Outdoor Banner with a Surprise: At the top of Grand Indonesia Mall, we created a massive banner showcasing the opening. But hidden within was a jaw-dropping CGI surprise.

Hyper-Realistic Crocodile Animation: The crocodile tears through the banner with lifelike motion, revealing itself to the astonished crowd.

Tennis: With a tennis ball in its mouth, the crocodile dramatically hits another ball with its tail, mimicking a tennis racket.

Brand Integration: As the ball “flies” toward the screen, we see the Lacoste logo, creating a captivating and memorable brand moment.

This creative approach not only celebrates the brand’s heritage but also ensures an unforgettable launch experience that resonates with audiences and establishes the store as a standout destination.